MELBOURNE SOCIAL ADS AGENCY
Get In Front Of Your Perfect Audience with Targeted Social Ads Campaigns
Learn how we can help you grow brand awareness, engagement & traffic to your site with a free audit of your Facebook, Instagram, LinkedIn & TikTok ads.
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No Lock-In Contracts
Google Ads Results Guarantee
5 Star Google Rating
SOCIAL ADS MANAGEMENT IN MELBOURNE
Social ads can be serious money makers, but they can also be really tricky to manage
With billions of active users across Facebook, Instagram, TikTok, and LinkedIn, social ad campaigns are great for getting your business in front of a huge pool of potential customers.
But what if you’re not a natural content creator? And what if you struggle with technical back ends? Or maybe you just don’t have the time to invest in doing it yourself?
At Digital Autopilot, our expert social ads team can happily help you out with:
- Setting up your ad accounts and campaigns through your business’ social media profiles
- Creating exciting and engaging ad content—from eye-catching images to punchy videos to persuasive ad copy
- Running and managing your social ad campaigns and regularly reporting on your progress and results
- Continuously monitoring and optimising your campaigns to ensure they deliver you great return on investment
We can also advise you as to which channel—or combination of channels—are likely to yield the best results for your business, including Facebook, LinkedIn, TikTok, Google Ads, and Instagram.
Learn more about how we can help you with your Social Ads management by getting started with a free audit—done by a real human.
WHY DIGITAL AUTOPILOT FOR SOCIAL MEDIA ADS
Get your business in front of millions of Aussies who need you
At Digital Autopilot, we make sure you see success from your Social ads campaigns by:
- Making sure your ads are seen by the right people by using the right keywords in the right ad groups.
- Continuously monitoring—and iterating on—your ads to maintain ROI and keep your ad spend down.
- Scaling your ad campaigns to new, profitable heights without taking a cut, commission, or percent of your ad spend.
Our Social Ads Services
With 2.8 billion+ users hopping on Facebook every month, it’s a fantastic place for meeting potential new customers.
At the same time, Facebook offers a wide range of ad types, from images to videos, carousels, and collections, allowing you to experiment with multiple types of creative to find what delivers the best results for your business.
And thanks to Facebook’s extensive demographic, geographic, interest, and behavioural data, you can ensure your ads hit the mark with the people who are most likely to engage with your brand—and convert into your customers.
Eye-catching visual ads that blend in seamlessly with organic content are why many e-commerce and service business owners love Instagram.
While Instagram has 1 billion users, it taps into Facebook’s significantly larger data pool and gives you advanced targeting options—so help your ads get in front of the right people at the right time. Plus, its comprehensive analytics help you track your performance so you can optimise your results.
Instagram also lets you get creative with a variety of ad formats to choose from such as Stories, Carousels, and Videos, for powerful ad campaigns that look, and feel, like organic content.
Everyone’s excited about the potential of TikTok—and why wouldn’t they be? With an audience of over 1 billion users, TikTok is currently the world’s fastest growing social media platform.
What’s more, because the platform is relatively new, most users are excited to be on it, and are using it to search for, and discover, new products and services.
With its incredibly sophisticated algorithm, TikTok ensures your target audience won’t be able to look away from your ads—whether in-feed ads to brand takeovers, sponsored hashtag challenges, the sky’s the limit.
Where else are you able to advertise directly to the CEO, but on LinkedIn? It’s no wonder so many B2B companies praise LinkedIn Ads: it offers direct access to business professionals and decision-makers at the world’s largest companies, unmatched by any other ad platform.
With sophisticated targeting options, including job title and company size, you can reach exactly the right people—so you can tailor your ads to meet broad factors such as the type of industry, or incredibly precise factors, such as C-level position.
Though LinkedIn’s choice of ad formats are not as diverse as on other ad platforms, LinkedIn does have unique features that other platforms don’t— such as allowing you to build specific lists of target individuals, and send direct messages to them at scale.
We get Social Ads. And we get you, too.
At Digital Autopilot, we’re super proud to be helping fellow Aussie businesses make good money with Social Media Ads. That’s why we:
- Never take a cut, commission, or percent of your ad spend—and never lock you into a contract. Yes really.
- Assign you a dedicated account manager who reports to you regularly, and always replies within 2 business days.
- Take the time to get to know you and your business so we can map out the best strategy for your growth.
- Give you a Great Results Guarantee: we guarantee we’ll do better than your top-performing campaigns, or you won’t pay a cent.
Get started with a free audit
See exactly where you can start achieving better results with a free Social ads audit—done by a real Aussie, not a bot.
"$4 Back For every $1 Spent!"
"Digital Autopilot automated everything and took over the whole process. The business has grown, the number of patients through the door is larger and more patients are coming back and the type of work we are getting is more in line with what we want. In fact, for every $1 spent, we receive $4 in return!"
Dr Richard Chasen
The Lower Limb Clinic
"Leads grew by 195% !"
"Average project value has risen from $2-300k up to $2.5-3 million, traffic to our website grew by 55%, and our leads generated has grown by 195%.
So what Digital Autopilot's strategies yielded was more leads, more quotes, more sales and our business has grown exponentially."
Brendan Herron
Quipsmart
"...doubled leads & revenue!"
"After implementing conversion strategies, conversion rate increased by 53%, cost per conversion decreased by 31%, overall leads more than doubled and revenue doubled! Very professional & approachable team who have provided my business with the marketing tools to grow my business for the last 3 years."
Fiona Maine
Nourish Spa & Skin Clinic
More warm words from our fantastic clients
“Digital Autopilot really made us stand out from the crowd. Nothing is too big or too small to ask them and it is always done in a timely manner. I highly recommend them to any business that wants to get lots of web enquiries and conversions.”
M Weinstock
Gate Gurus
“The best value I have ever got for my marketing Dollar. You guys have made a huge difference to my business . Delivered beyond my expectations. Thanks so much Raphi and Team”
M Janet
Eye Care for Kids
“I have been with digital autopilot for a number of years now, they have been great assistance and benefit to our business, they go out of their way to assist with our business needs and I would not use anyone else.I would highly recommend using Digital Autopilot for all your marketing needs.”
B Mamudov
National Appliance Repairs
We’re not like other agencies.
Here’s why Aussie service and ecommerce businesses, just like yours, choose to work with Digital Autopilot.
Serious ROI
Our focus isn't just boosting search rankings - we're hell-bent on delivering more leads, sales and ROI. And, drawing on a decade of delivering up to 8x ROI, we're committed to make that happen for you too.
Radical Transparency
With upfront, flat fee pricing and regular, detailed reporting, you’ll always know what you’re paying for and how it’s working.
No Lock-In Contracts
We’ll never lock you into a contract. You should work with us because you want to, not because you have to for X months.
Constantly Improving
We don’t just optimise digital campaigns, we’re continually optimising our techniques and tactics to deliver you better results.
Frequently Asked Questions
What’s tricky is that social media ads look easy—after all, we all know how to use social media to generate likes. But getting likes from friends and connections and driving engagement (and website traffic) by getting targeted ads in front of your perfect audience is something else altogether.
If you’re a natural content creator then you may be able to pick up the account and ad management skills along the way, if you have the time to invest in doing it yourself, that is.
Whereas if you hire an expert agency that regularly runs social media ads for multiple clients, they can be super helpful in improving your return on investment from your advertising efforts.
From creating click-worthy content that captures your audience’s attention to optimising campaigns and ensuring they don’t go over budget, to maximising your results in the face of constant algorithm changes—an expert social ads agency can handle all of that for you, so you can focus on running your business as it grows.
You do, of course! Any data generated from your campaigns, as well as the creative assets we produce for you, are 100% yours—you have complete and total ownership of your campaign materials and results.
We typically work with clients who have ad budgets of at least $1,800 per month. However, we've found that clients who can invest $5,000 or more per month tend to see significantly better results from their investment. That said, we're absolutely flexible and have multiple ways we can help you make the most out of your specific budget.
There’s no minimum or maximum commitment time here at Digital Autopilot—and we have no lock in contracts. That said, we generally advise a minimum of 3 months of active management of any account to help you realise profitability potential and reach your targets.
The strategy for a Facebook Ads campaign consists of 3 layers or stages - cold traffic (awareness), warm traffic (interest), and buyers (conversion).
Cold traffic
These people have never seen your brand or product before. They don’t know who you are and why they should buy from you or even trust you. Your job here is to get them to know, like and trust you, and increase the size of the audience you can market to.
Warm traffic
They’re aware of your brand or product, they know who you are, and maybe even like you. You might have their email address, just not their credit card yet. Your major goal should be to get them off of Facebook and into your marketing/sales funnel.
Typically, you do this by getting their email address into an autoresponder so that you can email them offers (which doesn’t cost you in ad spend), or by getting them to look at your online store so you can target more sales oriented ads to them after they’ve shown buyer intent.
Buyers
These people are ready to buy or have already bought something from you. Hopefully they have/had a good experience with you and have your brand etched in their mind. You want to try and get them to come back and buy from you as much as possible, and to buy your more profitable items.
Ask yourself, once someone buys, then what? The buying process shouldn’t end after one sale. Consider out how to get customers to spend more money with you - either by increased frequency, moving them up your “value ladder” to more expensive products, or ideally both.
You should always be running different split-tests and tweaking your funnel. It’s rare for a Facebook Ad campaign to knock it out of the park first try.
Are you getting a great Click-through-rate but no one is progressing further? Your offer might not be as good as you thought it was. Are you getting a low CTR and high cost-per-click? You’ll want to try better ads, or a different audience.
What to test:
Offer - The offer is #1. Why should someone click on your ad and take the next action you want them to take? If your offer is weak then everything else won’t matter and you’ll never get the campaign to work profitably. The offer could be testing a free + shipping offer vs going for the paid-in-full sale upfront. Or it could be trying the same strategy but with a different product.
Landing page - a 10% improvement in landing page performance can have a big impact on the profitability of your campaign. Work on improving your landing page. Try testing short, simple landing pages vs longer landing pages with more information. Test different layouts, colours, fonts, buttons, images, and CTA’s. But always keep your landing page congruent with the ads that are leading to it and visa versa.
Audience - Try different audiences. You can have 2 audiences that seem pretty similar, but one bombs while the other converts like crazy. Try different combinations of interests, job titles, genders, age groups, and custom/lookalike audiences. But when starting a new campaign, start off with a somewhat broad audience, and then use Facebook’s Reports to dive into see which demographics are responding the most. From this data you can start to make your audiences more specific and exclude the demographics that aren’t performing.
Images - images have the biggest impact on ad performance, so test this before you test different headlines. Test lots of images, and never stop trying new ones. Images of people looking straight at you grab attention (women generally work best). Also try images that are a bit unusual, or use bright colours, or especially for ecommerce - good pictures of the actual product you’re selling!
Headlines - After images the headline have the biggest impact on ad performance. Try to write headlines that trigger an emotional response. Also try headlines that are specific to the audience you’re showing the ad to. Eg. If you’re targeting people who own a Labrador - try a headline that includes Labrador.
Buttons - You can select a button for certain ad types. Available call-to-action buttons are Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, and Watch More.
Descriptive text - the text part of your ad. This is the final piece of the puzzle. It’s generally the last thing the user will look at, but you should still pay attention to it. Your descriptive text should support the headline and offer by expanding on the key benefit(s) and telling the user what to do next.
There's no need to create new social media accounts to run your social ads–it’s better to work directly from your existing accounts. This simplifies the process of getting started while allowing us to review your historical account data to help optimise your campaigns effectively.
We’ll provide you with detailed monthly reports that highlight your key performance metrics, including ad impressions, clicks on your ads, click-through rates, and conversions. Additionally, we're always available at any time—via phone, Zoom, or email—for any questions or discussions you might want to have about your campaigns.
No problem! If you no longer wish to partner with Digital Autopilot services, you can cancel at any time, as long as you provide 30 days written notice. If you signed up for a longer period along with a discount, you will receive a pro-rated refund, minus the discount offered (if applicable).
Arguably the best (and easiest) way to increase ROI is to incorporate retargeting into your Facebook Ads Campaigns.
What is retargeting? Have you ever been to Amazon and viewed a product but didn’t buy it, and then notice an ad for that product following you around the web? That’s retargeting.
So if someone visits your site (say, through an ad) but doesn’t take the action you want them to, you can tell Facebook to target an ad to that person so you can try and get them back. See how this could increase conversions? Or maybe they DID take the action you wanted them to and you want to show them a higher priced product to them, you could do this also which is a great way to increase ROI.
The way you set this up is by creating a Custom Audience. You need the Facebook Pixel to be installed properly on your site for this to work. So if you haven’t done it already, go install the Facebook Pixel site-wide. You then specify which page’s visitors you want to retarget.
Retargeting is a great way to get started, because if you get a significant amount of organic traffic to your site already, you can start showing ads to visitors without having to mess around with creating new audiences.
It all starts with the right mindset.
Facebook is first and foremost a social place. People go to socialise, get away from work, and avoid making decisions. Facebook is the new town square. Or college campus. Or party. Don’t be the guy pitching people at the party. It’s unlikely to work and will probably turn people off your brand permanently.
Facebook is not like Google. People aren’t on Facebook searching for a solution to their problem or for your product. Facebook is not about what people are doing right now, it is about who people are: People are on Facebook to socialise, look at cat videos, and occasionally photos of their exes... So you have to bridge the gap between social and ecommerce.
If your product is cheap enough, you might be able to get impulse buys with a simple “buy this thing” type of ad IF you get the targeting right. But in most cases, especially if your product is over $20, you’re going to need to warm the audience up first.
How do you warm up your audience? There are a few ways to go about this, and this will depend on the product you’re selling and the type of people who typically buy that product. But it will be one of these:
Entertain - If your product is fun, you could show an entertaining video of your product in action. Or tell an interesting story. People LOVE stories. What is the story behind your store or product? Or maybe one of your customers have a funny story about how they’ve used one of your products.
Educate - When you teach someone something new, you show that you’re a source of learning and value. If your product is somewhat technical and higher end, you might want to try educate people about your product.
Connect Emotionally - People buy with emotion. Simple as that. If you can connect emotionally with someone, it makes the sale that much easier.
Selling on Facebook is about adding value and engaging so that they want to learn about your products/services. If done correctly it doesn’t feel like selling. Because it isn’t selling; it’s being social. It’s a natural extension of your customers interests, fears and desires.
Get started with a free audit
See exactly where you can start achieving better results with a free Social ads audit—done by a real Aussie, not a bot.
Completely free. No strings attached.
