List of Sydney Suburbs by Distance & Direction from CBD

As a Google ads agency, we are often required to build very localised campaigns, mainly for urgent or high-demand services. A significant segment of people searching for such services do so by searching for the service + the suburb. Whilst

A screenshot of Google Shopping Ads for the search "dog kennel"

Raph Sebbag

October 25, 2017

Google Shopping Ad Clicks For Peanuts

Did you know that you can get shopping ad clicks at a fraction of the cost than normal shopping or search ads? What are they you ask? Shopping Ads for your products in YouTube videos! Research with our clients have

A vintage photo of a young child whispering a secret to her sister

Raph Sebbag

May 4, 2016

5 Free AdWords Secrets You Should Be Using

5 Free AdWords Secrets You Should Be Using That Many Of Your Competitors Are Not! Once upon a time AdWords (now called Google Ads) was relatively quick and simple to set up. You created an account, wrote a simple, relevant

Raph Sebbag

February 23, 2016

No More Ads on Right Hand Side of Google Search Results

Just last Friday, February 19th 2016 to be precise, Google announced a significant change to the way Ads will display in search results. From now on there will no longer be ads displayed on the right hand side. Instead, there

Thatched roofed huts over the ocean in the Maldives

Raph Sebbag

December 22, 2015

Ad Budget Approaches For The Holidays

With vacation and holidays upon us at any moment, or for some of us maybe already (at least in thought), here are some simple budget change approaches you might want to use to get better value from your AdWords or any

A fully-laden cargo ship sailing into port

Raph Sebbag

November 23, 2015

HTML export campaigns is back in AdWords Editor 11

There have been many requests and discussions about how to get around the lack of HTML export in Editor version 11. A small hack to get around this was shared in an earlier blog here. Fortunately Google has finally re-awakened the HTML export

Raph Sebbag

October 15, 2015

The Wild, Wild West of Search

Forgive the rant, but people need to know what can happen out there. I recently visited a potential client to discuss managing their Google Ads account. What started off as a typical story of cowboy Google Ads management not giving

Zoomed in screenshot of Google Ads dashboard

Raph Sebbag

July 16, 2015

HTML Export in AdWords Editor 11.0

Update: Google has partially fixed this issue, see latest post here. As any digital manager (for AdWords in particular understands), being able to present an AdWords account/campaign in a simple and aesthetic manner is important. Unfortunately one of the current

3 screenshots of the Google Ads app dashboards

Raph Sebbag

March 8, 2015

AdWords App Now Available on Android – Globally

For those who have been waiting for an app to manage their Adwords campaigns, well as the saying goes, “the wait is now over”. Google just recently made their Adwords App available for Android users globally. iOS to be released