10 Google Ads Mistakes to Avoid in 2025

When it comes to Google Ads, I’ve seen it all. I’ve personally managed accounts generating over 5,400% return on ad spend when properly optimised – we’re talking about spending $30K to generate over $1.5 million in revenue. But I’ve also

A person with a puzzled and frustrated expression, attempting to understand foreign language text on a screen or document

Raph Sebbag

November 4, 2024

Excel formula to find non-English or foreign characters – Google ads

For many Google ad experts out there, you know that non english characters cause errors when adding negative keywords to a campaign. When you are working with a small list of keywords then its easy to manage. But when you

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Raph Sebbag

February 17, 2022

google shopping ads

The truth about how to make your Google Shopping Ads stand out from the crowd

If you run an e-commerce business, there’s a good chance you’re running Google Shopping Ads. But given the limitations on your ability to customise the ads, it’s tough to distinguish yourself from your competitors. That’s why in this video we

Raph Sebbag

December 23, 2019

77 announced changes for Google Ads in 2019

People sometimes wonder what managing a Google Ads account actually requires on a daily and weekly basis. Don’t you just turn the ads on and… wait? In fact, Google Ads management requires a deep understanding of the Google Ads platform

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Raph Sebbag

November 4, 2019

Turn A Dollar Into $6 – Based On A True Story

To get your Google Ads campaign back in shape, Book a Free Strategy Review today!

2 marketers reviewing a PPC checklist on A4 paper

Raph Sebbag

August 4, 2019

5-Point checklist before choosing a Google Ads (PPC) service provider

Most people love to hunt for a bargain or have a shop around or just to engage in a hallowed Australian past time of tyre kicking, whether it for the latest little gadget or vital service needed. As a service

Quote "You DO get a second chance to make a good first impression" in white text on a red background

Raph Sebbag

April 24, 2019

Shopping Ads Make Great First Impressions

We all know that when it comes to our personal lives first impressions count whether we like it or not and often we don’t get second chance to make a good first impression. But when it comes to Google Ads

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Raph Sebbag

March 5, 2019

Performance-Based Google Shopping Campaign Funnel

The Challenge With search campaigns, you can show your ads for keywords you think are relevant. And then you can easily see which keywords are performing well and providing the best ROI. The results then guide you how to bid

Screenshot of a data studio analytics dashboard

Raph Sebbag

November 3, 2018

Free e-Commerce Google Data Studio Shopping Ads Dashboard

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your

Raph Sebbag

May 7, 2018

The Case For A Royal Commission Into The Online Marketing Industry

I am not trying to be political, nor do I claim to be any sort of expert in politics, nor do I intend to go into politics, but, I think there is a case for a Royal Commission into the