Cross-Selling and Upselling Strategies for Ecommerce (with Examples)

If you’ve been focusing on driving traffic through Google Shopping Ads or Ecommerce SEO and you’ve been improving your conversion rate, you’re ready for the next step: growing the value of your existing customer relationships. In this guide, we’ll explore

Man drawing an email sequence flow on a whiteboard

Joel Gerschman

October 23, 2024

The 5 Essential Email Flows for Ecommerce to Increase Sales

In the previous post in our ecommerce series, we explored how to optimise your website for conversions as well as how to use ecommerce lead magnets engage prospects who aren’t yet ready to buy. But what exactly do we do

Woman buying clothing on her mobile phone with credit card out

Joel Gerschman

September 26, 2024

Turn Browsers into Buyers with Lead Magnets for Ecommerce (With Examples)

Here’s a fun fact: if your site is converting more than 3% of traffic into sales, pat yourself on the back. You’re in the top 20% of stores. E-commerce conversion rates sit at a measly 2-3% on average. And if

Joel Gerschman

September 11, 2024

How to Perform a Website Conversion Rate Optimisation Audit (Template Included)

If you’re driving traffic to your website but not seeing those visitors turn into paying customers, you might be missing a critical piece of the ROI puzzle. It’s time to take a closer look at your conversion rate! In this

email automation icons on clear screens layered over each other

Joel Gerschman

September 18, 2019

How to automate your marketing (and boost email ROI by up to 1000%)

What if you could set your lead-conversion strategy to autopilot? What if you could educate prospects, help them evaluate your business, and convert them into customers while you sleep? Put simply, if you want to grow and scale your business,

Man in suit drawing an upward trajectory arrow on a glass door

Raph Sebbag

July 6, 2019

The (Little-Known) Secret To Increasing Your Conversion Rate By Up To 53%

Even if you can generate leads for your business, that doesn’t mean they’ll automatically become customers. Of course, some prospects will see your advertising and contact you immediately, resulting in a conversion. They’re called hot leads. But what about the

Screenshot of a data studio analytics dashboard

Raph Sebbag

November 3, 2018

Free e-Commerce Google Data Studio Shopping Ads Dashboard

So you’ve come looking for the best Data Studio E-Commerce dashboard? Well good, because what I have for you is a FREE dashboard (no strings attached) that you can use to impress your boss, shareholders, investors etc and help you understand how your

6 smartphones laying facedown on a woodgrain table

Raph Sebbag

March 25, 2015

Is Your Site Mobile Friendly – That is The Question (for now)

On April 21 (2015) Google will begin implementing a significant algorithm update (read more about it by clicking here) to test whether a website is compatible with mobile devices, that is, does the site design adapt to the size of the screen.