Conversion Rate Optimisation

Email marketing comes in two flavours: automated sequences that trigger based on customer behaviour, and regular campaigns that you manually create and send to your audience. While automated marketing emails (like welcome sequences and abandoned cart reminders) form the foundation

Picture this: You’ve just spent considerable time and money getting a customer to make their first purchase from your store. They’ve finally converted! But now what? Do you move on to finding the next customer with shopping ads, or is

If you’ve been focusing on driving traffic through Google Shopping Ads or Ecommerce SEO and you’ve been improving your conversion rate, you’re ready for the next step: growing the value of your existing customer relationships. In this guide, we’ll explore

In the previous post in our ecommerce series, we explored how to optimise your website for conversions as well as how to use ecommerce lead magnets engage prospects who aren’t yet ready to buy.  But what exactly do we do

Here’s a fun fact: if your site is converting more than 3% of traffic into sales, pat yourself on the back. You’re in the top 20% of stores. E-commerce conversion rates sit at a measly 2-3% on average. And if

If you’re driving traffic to your website but not seeing those visitors turn into paying customers, you might be missing a critical piece of the ROI puzzle. It’s time to take a closer look at your conversion rate! In this

On April 21 (2015) Google will begin implementing a significant algorithm update (read more about it by clicking here) to test whether a website is compatible with mobile devices, that is, does the site design adapt to the size of the screen.