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Why focusing on small improvements can lead to greater-than-expected growth “From Little Things, Big Things Grow” – Paul Kelly, (see the end of this post for a treat) We recently ran a test for a client who offers a particular

The sun is about to set for broad match modifier Google announced on Feb 4th, 2021, that phrase match keywords will expand to include a wider variety of searches with seemingly similar intent, and at the same time they will

[Spoiler alert! If it’s too good to be true, then it probably isn’t!]   There’s a very sneaky marketing tactic that some companies of less repute use, in trying to get people to sign up and use their services. Their

We’re big fans of email marketing here at Digital Autopilot. But doing email marketing the wrong way could kill a valuable contact list and even turn off your most loyal customers. Most businesses are…to be frank….lazy when it comes to

Joel: Hello, everyone. Hope you’re coping all right during this new phase of stage 4 lockdowns in Victoria, as well as others around Australia who are facing the impact of the current pandemic. Raph and I thought that it’s worthwhile

Every business wants more cash and more time, right? Well, our bookkeeper recently helped us achieve just that with 2 simple software solutions. Watch the video to find out what they are or read the transcript below. Transcript Joel: Hi,

  Let’s not mince words. We’re not just ‘living in unusual times’. And we’re not just facing an ‘economic downturn’. Let’s call it as it is: We’re staring down the barrel of an all-hell’s-breaking-loose world-wide meltdown of epic proportions. Businesses

Needless to say, we are seeing some unprecedented events unfold before our very eyes. The social, economic, health and personal impacts are nothing like we have ever imagined. But the beauty is we can and do adapt and there is

The Problem As a Google ads agency in Melbourne we often want to target Google Ads campaigns by area or suburbs? Maybe you don’t want your ads to show up in a certain part of the city? The best way