When is an in-house digital marketer better than outsourcing to a digital marketing agency?

If you’re aiming to grow your business via digital marketing channels like Google Ads, SEO and Facebook or Instagram, how do you determine when hiring an in-house marketing resource is better than an external digital marketing agency? There are 3

Joel Gerschman

February 2, 2022

Business Advice

Why ‘practice makes perfect’ is a lie (and what really boosts performance)

Ever heard the phrase ‘practice makes perfect’ ? Well, it’s not true. If you practice the wrong things, you won’t actually improve – you’ll just get better at doing the wrong things. So what does in fact improve performance? In

John Mcenroe hitting a backhand volley at Wimbledon

Raph Sebbag

February 1, 2022

Business Advice

Google Ad Agencies Cannot Be Trusted if They Do This

As the co-founder of a Premier Google Ads agency, I get a lot of Google Ad accounts across my “desk” to audit. We find that auditing an account is a great place to start and demonstrate, quickly, the value we

Overhead shot of woman paying for cosmetic products with smartphone

Joel Gerschman

October 21, 2021

marketing funnel

The Power of Marketing Funnels

How great marketing made me buy a portable coffee machine I wasn’t sure I needed Transcript: Hi there, I’m often asked what the secret is to developing and deploying really powerful digital marketing strategies. And the reality is that one

Photo of the Holly Wood sign behind a house on the hills

Joel Gerschman

May 20, 2021

If Your Brand Was A Hollywood Actor… Part 1

“If you want to resonate with your target market, your brand needs to embody a personality and archetype that appeals to them. And when you do what happens is that you won’t just be a commodity. You’ll actually create a

Black and white vintage photo looking at blank billboard with "Your Ad Here"

Nadav Moskow

May 5, 2021

40 Timeless Search Ad Headlines Proven to Grab Attention and Boost ROI

Just how important are headlines for Google Search Ads? Consider this. 29.8 billion ads are shown on Google every day. YES 29,741,270,774 ads are shown on Google EVERY DAY! Source. But guess how many of those get clicked on? 237

Vector illustration of social media logos under a microscope

Raph Sebbag

April 21, 2021

Facebook Ads or Google Ads? Where should you spend your money?

A client asked me recently about the differences between Facebook Ads and Google Ads. But ultimately, they wanted to know which platform is going to return the most money. It’s a question I get asked a lot from business owners

Tom Hanks laughing for the cameras in front of a Chopard billboard

Joel Gerschman

April 2, 2021

The Tom Hanks effect: How branding can boost your (ecommerce) sales

I wouldn’t call myself a Hollywood film buff. And I don’t follow the Instagram feeds of any movie stars. But there is one star who I do (secretly) admire. Tom Hanks. Sure, he doesn’t have the sophisticated good-looks of George

Raph Sebbag

March 18, 2021

Why people still matter more than technology and hype

What Adam Schwab of DEALS Told Me About The Future of Business and Why People Still Matter in 2021 Sometimes it feels like technology has already taken over. There’s always a new strategy or automated software that’s going to “revolutionise

Woman with orange hair working on her laptop in a trendy cafe

Joel Gerschman

March 10, 2021

So You’ve Decided to Start an eCommerce Business

So you’ve just decided to start an eCommerce business. In a few months, you’re going to be rolling in the cash right? WRONG. The only people who think building an eCommerce business is easy, are the ones that haven’t tried